The finer points about sushi and sashimi knives
A few days ago, a friend asked me which kitchen knife she should buy. She had heard that Japanese knives were really well made, so she wanted my opinion on which brand to go for. Little did she know what she was letting herself in for by asking me: before we could even begin to talk about brands, I needed to understand what she wanted the knife for. There are many to choose from because the Japanese are fastidious about knives, and so am I!
A few days ago, a friend asked me which kitchen knife she should buy. She had heard that Japanese knives were really well made, so she wanted my opinion on which brand to go for. Little did she know what she was letting herself in for by asking me: before we could even begin to talk about brands, I needed to understand what she wanted the knife for. There are many to choose from because the Japanese are fastidious about knives, and so am I!
HOW TO INCREASE POSITIVE ONLINE RESTAURANT REVIEWS IN 6 STEPS
Follow these tips on how to increase positive online restaurant reviews and watch both the glowing feedback and the customers roll in.
1. INVITE YOUR REGULARS TO REVIEW
If you have a solid base of regular customers who love your business and with whom you’ve already developed an established relationship, you can reach out to them and invite them to leave a positive review online. It’s best to do this in person, at the end of a particularly exceptional dining experience. Customers who you’ve spent time building a positive relationship with will want your business to succeed and online reviews are a simple extension of the word-of-mouth praise they’re likely already giving you. Likely your regulars will be keen to spread the word about one of their favourite establishments so don’t underestimate the power of a polite and gentle suggestion.
2. BUILD RELATIONSHIPS WITH YOUR CLIENTELE
What if you’re a new business that doesn’t have established relationships with regulars? Well then it’s time to start building that loyal customer base. Take note of the guests who make a point to complement the owner at the end of the meal as well as the guests who return more than once.
Having an up-to-date guestbook with client profiles is a great first step in keeping track of your budding regulars. Once you’ve determined your biggest potential fans, make a point to develop a relationship with them as the owner and encourage your managers to do the same. Once in a while, send them a little digestif or appetizer on the house to show how much you appreciate their business.
Now that you’ve built relationships, you can invite those new regulars to support your business online, again with that gentle power of suggestion.
